What We Believe
Financial Sovereignty
Your wealth is yours. You have the right to hold assets outside the banking system, free from counterparty risk and institutional control.
Sound Money Principles
For 5,000 years, gold has been money. While currencies come and go, gold endures. We believe in honest weights and measures.
Prudent Diversification
We don't believe in putting all your eggs in one basket—including gold. Smart allocation protects against what you can't predict.
Why This Site Exists
The precious metals industry has a problem: too much of the information available to consumers comes from people trying to sell them something.
Gold IRA companies run fear-mongering ads about economic collapse. Dealers push overpriced "rare" coins with massive markups. Salespeople use high-pressure tactics on seniors. The whole space is riddled with conflicts of interest.
We built SideBySide Gold to be different.
We don't sell gold. We don't work for any gold company. We make money through affiliate commissions when you choose to buy—but we earn the same commission whether you buy from Company A or Company B. Our only incentive is to give you accurate information so you trust us and come back.
That means we can tell you the truth: which companies have complaint patterns, which coins are overpriced, which "free silver" offers are traps, and when gold might not be right for you at all.
Our Approach
Facts Over Fear
We don't predict economic collapse or promise gold will "skyrocket." We present verified data and let you draw your own conclusions.
Expose the Games
Free silver traps. Numismatic coin markups. Bait-and-switch pricing. We document the tactics so you don't fall for them.
Side-by-Side Comparisons
Real fees. Real ratings. Real complaint histories. Everything you need to compare options—in one place, without calling a salesperson.
Respect Your Intelligence
You're capable of making your own decisions. We give you the information; you decide what's right for your situation.
"Gold is money. Everything else is credit."
What We're Not
❌ We're Not Doomsayers
We don't believe the dollar will collapse tomorrow or that you need a bunker full of gold. We believe in prudent diversification, not paranoia.
❌ We're Not Gold Maximalists
Gold shouldn't be 50% of your portfolio. Stocks, bonds, and real estate have their place. We recommend 5-15% in precious metals—as insurance, not a religion.
❌ We're Not Salespeople
We have no quota. No commission on specific products. No pressure tactics. We make the same whether you buy or not.
❌ We're Not Financial Advisors
We provide education, not personalized advice. Consult a fiduciary for recommendations tailored to your specific situation.
Ready to Learn More?
Start with our comparison tools or dive into our educational guides. No signup required. No sales calls. Just information.