What Happened to Gold Alliance?
Gold Alliance was a Los Angeles-based precious metals dealer that had operated in the Gold IRA space. Based on verified consumer reports emerging in Q4 2025, the company appears to be in the terminal phases of operational failure.
Specific reports indicate:
- Unfulfilled liquidation requests — Customers attempting to sell back their metals are reportedly not receiving responses or payments
- Communication breakdown — Phone lines and customer service channels have gone unresponsive according to reports
- Cessation of operations — The company appears to have stopped conducting normal business activities
Note: We are reporting on verified consumer reports and industry analysis. If you have direct information about Gold Alliance's status, regulatory actions, or customer experiences, please share through appropriate channels.
Industry Context: The 2024-2025 Consolidation
Gold Alliance's apparent collapse fits a broader pattern in the precious metals industry. The economic environment of 2024-2025—characterized by fluctuating metals prices and high interest rates—placed immense pressure on dealer liquidity.
Companies that relied on continuous new customer inflows to fulfill existing obligations were particularly vulnerable. When new business slowed, the cash flow problems became insurmountable.
Gold Alliance joins Regal Assets and others in the growing list of Gold IRA companies that have failed during this period.
If You're a Gold Alliance Customer
Immediate Steps to Take
- Contact your custodian directly — Your IRA custodian (Equity Trust, STRATA, etc.) holds your metals, not Gold Alliance. Contact them immediately to verify your holdings.
- Document everything — Save all emails, account statements, and communication attempts
- File a complaint with the BBB — Creates a paper trail and alerts other consumers
- Contact your state Attorney General — Consumer protection division can investigate
- Consult an attorney — If significant funds are at risk, legal counsel may be warranted
- Report to the FTC — File a complaint at ReportFraud.ftc.gov
Important: Your Metals May Be Safe
If your metals are held in an IRA, they should be stored at an IRS-approved depository (Delaware Depository, Brink's, etc.) through your custodian. Gold Alliance was a dealer, not the custodian or depository.
This means:
- Your physical metals may still be safely stored
- Your custodian can help you work with a different dealer
- You may be able to liquidate through another channel
Contact your IRA custodian immediately to confirm your holdings and explore options.
How to Avoid This in the Future
The Gold Alliance situation underscores why due diligence matters:
- Check regulatory history — BBB complaints, state AG actions, lawsuits
- Verify longevity — Companies with 10+ years have weathered market cycles
- Review complaint patterns — Sudden spikes in complaints can signal trouble
- Understand the structure — Dealer vs. custodian vs. depository roles
- Stick to established players — Augusta, Goldco, Birch Gold have scale and track records