Who Is Rosland Capital?
Rosland Capital was founded in 2008 by Marin Aleksov and is headquartered in Los Angeles, California. The company has built substantial brand recognition through aggressive TV advertising featuring actor William Devane, whose face has become synonymous with gold investing for many viewers.
In recent years, Rosland has expanded its marketing through international sports partnerships, including deals with Premier League football clubs and other high-profile sponsorships. This level of marketing investment is unusual in the precious metals space and speaks to their scale.
The Numismatic Strategy: What You Need to Know
Understanding Numismatic Markups
Rosland Capital's business model emphasizes numismatic (collectible) coins rather than standard bullion. Here's why that matters:
- Standard Bullion: Typically 3-8% over spot price
- Numismatic Coins: Can be 30-50%+ over melt value
- The Problem: Numismatic premiums rarely appreciate proportionally—you're paying for "collectible value" that often doesn't materialize
- Buyback Hit: When you sell, you typically get melt value, not the premium you paid
This isn't unique to Rosland—it's an industry-wide issue. But Rosland's marketing particularly emphasizes "exclusive," "limited edition," and "collector" coins. For IRA investors focused on wealth preservation, standard bullion (American Eagles, Maple Leafs, bars) is almost always the better choice.
Reputation Analysis
| Platform | Rating | Notes |
|---|---|---|
| Better Business Bureau | A+ | 100+ complaints (moderate) |
| BBB Customer Reviews | 4.0/5 | Mixed |
| Trustpilot | Mixed | Pricing concerns common |
Common complaint themes in BBB filings include:
- Higher-than-expected premiums on coins
- Buyback values significantly below purchase price
- Aggressive sales tactics pushing premium products
That said, Rosland maintains an A+ BBB rating, meaning they respond to and resolve complaints. They're not a scam—they're a legitimate business with a high-margin pricing strategy that some customers find frustrating.
Fee Structure
Rosland Capital Fee Breakdown
- Minimum Investment: $2,000 (very low)
- Setup Fee: $50
- Annual Maintenance: ~$100
- Annual Storage: ~$125+
- Total Annual: $225+/year
⚠️ Note: The real cost is in the product spreads, not the account fees. Always compare total purchase price to spot price and competitor quotes.
Products & Services
Metals Available:
- ✅ Gold (coins and bars)
- ✅ Silver (coins and bars)
- ✅ Platinum
- ✅ Palladium
Product Focus: Rosland emphasizes commemorative coins, proof coins, and limited-edition products. They do offer standard bullion, but sales staff may push premium products.
Custodians: Equity Trust, others
Storage: Delaware Depository and other IRS-approved facilities
How to Use Rosland Capital Safely
If you do choose to work with Rosland, here's how to protect yourself:
- Stick to standard bullion — American Eagles, Canadian Maple Leafs, generic bars
- Get the total price in writing — Including all premiums and fees
- Calculate the spread — Compare to spot price (anything over 10% is high)
- Decline "exclusive" products — The premium rarely pays off
- Get competitor quotes — Compare to JM Bullion, APMEX, SD Bullion