APMEX Review 2025
The Walmart of bullion dealers—if Walmart only sold premium products. APMEX has the largest selection in the industry but charges higher premiums. Best for collectors and those who want specific products.
APMEX
BBB Rating
A+
Products
10,000+
Free Shipping
$199+
Founded
2000
Best For: Collectors seeking rare/specific coins, and investors who value selection over price.
✓ Pros
- • Largest selection in the industry
- • 25+ years in business (since 2000)
- • Rare and collectible coins available
- • Mobile app for tracking
- • Rewards program for frequent buyers
- • Secure storage through Citadel
- • Educational resources
✗ Cons
- • Higher premiums than competitors
- • Mixed customer service reviews
- • Low Trustpilot rating (1.7★)
- • $9.95 shipping under $199
- • IRA fee structure less transparent
Company Overview
APMEX (American Precious Metals Exchange) was founded in 2000 by Scott Thomas in Edmond, Oklahoma. What started as a small storefront born from Thomas's inherited coin collection has grown into America's largest online precious metals retailer.
With over 10,000 products, APMEX offers the most comprehensive selection in the industry. However, this breadth comes at a cost—literally. Their premiums are typically 10-20% higher than discount competitors.
Key Company Facts
Pricing Reality Check
APMEX is consistently the most expensive major online dealer:
| Product | APMEX | JM Bullion | SD Bullion |
|---|---|---|---|
| Gold Eagle 1oz | 5.8% | 5.2% | 4.8% |
| Gold Bar 1oz | 3.8% | 3.2% | 2.8% |
| Silver Eagle 1oz | $4.50 | $4.00 | $3.75 |
On a $10,000 gold purchase, you could pay $100-$200 more at APMEX vs. SD Bullion. The premium is the price of selection and convenience.
Where APMEX Shines
Unmatched Selection
If you're looking for a specific coin from the Perth Mint, Royal Canadian Mint, or US Mint—APMEX has it. They carry products other dealers simply don't stock.
Rare & Collectible Coins
APMEX has the largest numismatic selection among online dealers. Proof sets, graded coins, limited editions—all available.
OneGold Digital Platform
Own digital gold/silver backed by physical metal. More liquid than physical, but with metal backing.
Customer Ratings
Rating Discrepancy
APMEX has a significant gap between their BBB rating (strong) and Trustpilot (very weak). Common complaints include higher-than-expected pricing, shipping issues, and customer service responsiveness. This is a red flag worth considering.
Our Verdict
APMEX is the right choice if you need a specific, hard-to-find product or you're a collector who values selection over price. Their inventory is unmatched.
However, for standard bullion purchases (Eagles, Maples, bars), you're paying a significant premium for the APMEX name. JM Bullion or SD Bullion will save you money on common products with equal quality.
Rating: 4.2/5 — Best for collectors and specific product seekers. Not recommended for cost-conscious stackers.