Best Online Bullion Dealers 2025
Complete comparison of the top online precious metals dealers. We analyze pricing, shipping, customer service, and value to help you find the best place to buy gold and silver.
Quick Recommendations
LOWEST PRICES
SD Bullion
Best premiums, slower shipping
⭐ BEST OVERALL
JM Bullion
Best balance of price & service
LARGEST SELECTION
APMEX
10,000+ products, higher prices
Complete Dealer Comparison
| Dealer | BBB | Trustpilot | Free Ship | Pricing | Best For |
|---|---|---|---|---|---|
| JM Bullion ⭐ | A+ | 4.7★ | $199+ | Mid | Most buyers |
| SD Bullion | A+ | 4.3★ | $199+ | Lowest | Price-focused |
| APMEX | A+ | 1.7★ | $199+ | Highest | Collectors |
| Money Metals | A+ | 4.5★ | $500+ | Low-Mid | Small buyers |
| Silver Gold Bull | A+ | 4.6★ | $199+ | Low | Canadian buyers |
| Hero Bullion | A+ | 4.8★ | $199+ | Low-Mid | Newer stacker |
Real Premium Comparison
Here's what you'll actually pay over spot price at each dealer:
| Product | SD Bullion | JM Bullion | APMEX | Difference |
|---|---|---|---|---|
| American Gold Eagle 1oz | 4.8% | 5.2% | 5.8% | $26/coin |
| Gold Bar 1oz (Generic) | 2.5% | 3.0% | 3.8% | $34/bar |
| American Silver Eagle 1oz | $3.50 | $4.00 | $4.50 | $1/coin |
| Silver Bar 10oz (Generic) | $0.99/oz | $1.25/oz | $1.75/oz | $7.60/bar |
Bottom line: On a $10,000 gold purchase, you could save $100-$200 by choosing SD Bullion over APMEX. Over years of stacking, this adds up significantly.
Which Dealer Should You Choose?
Choose JM Bullion If...
- ✓ You want reliable, fast shipping
- ✓ Customer service quality matters to you
- ✓ You want competitive (but not cheapest) prices
- ✓ You're new to buying bullion online
- ✓ You want unique features (Auto Buy, loans)
Choose SD Bullion If...
- ✓ Lowest price is your #1 priority
- ✓ You can wait for shipping during busy periods
- ✓ You know exactly what you want
- ✓ You don't need hand-holding support
- ✓ You want to pay with crypto
Choose APMEX If...
- ✓ You're a collector seeking rare coins
- ✓ You need a specific, hard-to-find product
- ✓ Selection matters more than price
- ✓ You want numismatic/graded coins
- ✓ You like mobile apps and rewards programs
Dealer Red Flags to Avoid
- 🚩 No BBB rating or below B: All reputable dealers are A+ rated
- 🚩 Pushing numismatic coins hard: High markup trap for inexperienced buyers
- 🚩 "Limited time" extreme discounts: If it seems too good to be true...
- 🚩 No physical address: Legitimate dealers have verifiable locations
- 🚩 Requiring payment before price lock: Prices should lock when you order
- 🚩 Excessive negative reviews: Check Trustpilot, not just BBB
Our Final Recommendation
For most buyers, JM Bullion offers the best overall experience. You'll pay slightly more than SD Bullion, but you get reliable shipping, excellent customer service, and unique features.
If lowest price is all that matters and you're patient, SD Bullion will save you money on every purchase.
For collectors or those needing specific products, APMEX has the inventory—just be prepared to pay for it.