Bullion.com Review: Who Runs It, What It Charges, and the Fine Print

Bullion.com is a legitimate online dealer with a real corporate parent behind it, simple published pricing rules, and a useful price-match policy. Its weak spots are a small public review history, strict cancellation terms, and no buyback program we could find in writing. If you mostly want to buy common coins and bars at a low premium and plan to sell elsewhere later, it is worth comparing.

We haven't bought from Bullion.com. This review is built from their published policies and public records as of October 29, 2026. Bullion.com is also an affiliate partner of this site, which means we earn a commission if you buy through our links. That's why we've put the less flattering findings up front alongside the good ones.

Who runs Bullion.com

The company's user agreement names the seller as Bullion.com, LLC, with a mailing address at 800 North King Street in Wilmington, Delaware. Disputes go to binding arbitration in New Castle County, Delaware, under the American Arbitration Association's commercial rules, and Delaware law governs the contract.

The site's own About page doesn't name an owner. It describes a small team with more than 50 years of combined experience and lists memberships in the American Numismatic Association (ANA) and the Industry Council for Tangible Assets (ICTA).

The ownership answer comes from elsewhere. Bullion International Group (BIG) lists Bullion.com as one of its portfolio brands on its About page, and BIG describes itself as an MKS PAMP GROUP company. BIG's April 1, 2026 press release names the brands it holds as APMEX, OneGold, MTB, GOLD AVENUE, Bullion.com, and the Bullion Card.

What it sells, and the order minimums

Bullion.com sells gold, silver, and platinum. Its homepage says some products come directly from the US Mint, PAMP, the Royal Canadian Mint, and the Perth Mint. Its price comparison catalog filters by brand, including the US Mint, Royal Canadian Mint, PAMP Suisse, Perth Mint, and Valcambi, and by product type: coins, bars, and rounds.

The catalog is focused, not huge. The comparison page we checked listed staples like American Gold and Silver Eagles, Gold Buffalos, Gold and Silver Maple Leafs, 1 oz and 1 gram gold bars, and 10 oz, 100 oz, and kilo silver bars. If you want rare dates, graded collector coins, or palladium, a larger dealer will have more choice.

The payment FAQ lists order minimums of 1 oz for gold, 20 oz for silver, and 1 oz for platinum. The company says it can change those at its discretion.

How your payment method changes the price

Bullion.com shows a list price, then discounts it for cash-like payments. The figures below come from the user agreement.

The reason is simple. Card networks and PayPal charge the merchant a processing fee, and bullion margins are thin, so dealers pass that cost on. On a gold order, 4% is often a bigger number than the dealer's whole markup, so the payment method matters more than most coupon codes.

Orders of $500,000 or more may require a deposit and must be paid by wire, per the payment FAQ.

Shipping, insurance, and what voids coverage

According to the shipping FAQ, orders over $199 ship free and smaller orders pay $9.95. Packages go by USPS or FedEx in discreet, tamper-resistant packaging. Bullion.com only ships within the United States, and it does ship to USPS P.O. boxes.

Every order is insured in transit, with one big exception. If you tell the carrier to leave the package without a signature, or to drop it with a neighbor, building office, or pickup point, the insurance no longer applies. Standard shipping may not require a signature at all, so if you want one, add a signature requirement or FedEx at checkout. Expedited shipping includes a signature.

If something goes wrong, the deadlines are short:

• Tampered box: refuse it if you can; if you already have it, keep all packaging and contact them within 48 hours.
• Lost, or marked delivered but missing: report it within 30 days of the ship date to start an insurance claim. Bullion.com decides whether to reship or refund.

Cancellations, returns, and the market-loss rule

This is the part of the user agreement most buyers skip, and it's where Bullion.com is strict.

Your price locks when the order is confirmed. If you cancel after that, you pay any drop in the metal's price between confirmation and cancellation, plus a $35 cancellation fee, within five business days. If the price rose instead, the company keeps the gain. That's common across bullion dealers, because the dealer hedges your order the moment you confirm it, but it means a confirmed order is close to final.

Returns are discretionary. You need prior approval and an authorization number, the items must be in original condition, you pay return shipping, and a $35 restocking fee plus any market loss may apply. The company can also issue store credit instead of a cash refund.

Backordered items can ship up to 30 days after the expected date at your locked price. The agreement also lets Bullion.com cancel and refund an order that was priced in error, even after confirmation.

Selling back to Bullion.com

We couldn't find a published sell-to-us or buyback program on Bullion.com, and the user agreement doesn't describe one. That doesn't mean they'd never buy metal back, only that there's no posted process or price sheet to point you to.

For most stackers this is a manageable gap, because common coins and bars sell easily elsewhere. Its sister company APMEX publishes a buyback process with prepaid, insured shipping labels, and JM Bullion does too. Our guide on how to sell gold covers the options. Still, if guaranteed buyback from the same dealer matters to you, ask Bullion.com in writing before you order.

The price match and comparison tool

Bullion.com's best feature for bargain hunters is its price comparison page, which it says updates about every hour, paired with a price-match policy.

The policy matches the premium over spot, not the total price, on an identical product listed on the official site of APMEX, JM Bullion, SD Bullion, Money Metals, or Provident Metals. Marketplace listings don't count, and neither do limited-time deals, quantity-limited specials, bundles, rebates, free-item offers, or obvious pricing errors. You request a match by phone at 1-833-629-3927.

It also offers a mobile app for comparing dealer prices, tracking spot, and setting price alerts.

What customers report

Public review data for Bullion.com is limited, and what exists is mixed.

• Trustpilot: when we checked on October 29, 2026, the Trustpilot profile was unclaimed, had 15 reviews, and showed a TrustScore of 2.5. Most were one-star. Complaints focused on delayed or missing orders, orders canceled after payment, and slow responses. Trustpilot notes the company hasn't invited customers to review, so this small sample may skew negative.
• Shopper Approved: the About page points to Shopper Approved reviews, but the Shopper Approved page says bullion.com is no longer an active member.
• BBB: we weren't able to load a Better Business Bureau profile for Bullion.com, so we can't report its rating or complaint count. Check bbb.org yourself before a large order.

For context on how much weight to give review scores in this industry, see our Trustpilot comparison.

Pros and cons

Before you order: a quick checklist

1. Compare the cash price. Look at the eCheck or wire price, not the card price, and compare it with one or two other dealers. Our dealer comparison shows what to look at.
2. Check the premium, not the sticker. Subtract spot from the price per ounce. That's the number the price match uses, and the number that tells you whether a deal is good.
3. Decide how you'll pay before checkout. Wire needs at least $1,500 and must arrive within one business day. eCheck adds a six-day hold.
4. Add a signature requirement. For anything you'd hate to lose, pay for signature or FedEx so the insurance stays intact.
5. Treat confirmation as final. Don't place an order you might cancel; the market-loss rule and $35 fee apply.
6. Plan your exit. Know where you'd sell later, since Bullion.com doesn't publish a buyback.