Sample size changes what a score means. Here's every major company's Trustpilot data with the context needed to interpret it correctly.
| Company | Trustpilot Score | Review Count | Consistency Across Sources |
|---|---|---|---|
| APMEX | 4.9/5 | 252,000+ | High — consistent across platforms |
| JM Bullion | 4.8/5 | 406,000+ | High — largest verified base |
| SD Bullion | 4.8/5 | 180,000+ | High |
| Monument Metals | 4.9/5 | 13,000+ | High, smaller sample |
| Allegiance Gold | 4.8–4.9/5 | 50–330 (varies by source) | Moderate — range across trackers |
| Kitco | 4.7/5 | 7,200+ | Lower on BBB (1.67/5) than Trustpilot |
| American Hartford Gold | 4.6/5 | Not fully disclosed here | Moderate |
| Goldco | 4.4/5 | Not fully disclosed here | Moderate |
| Money Metals Exchange | 3.3/5 | Not fully disclosed here | Notably lower than most competitors |
| Thor Metals Group | 3.8–4.8/5 | ~36–40 | Low — wide variance, small sample |
A 4.9/5 score built on 13,000 reviews (Monument Metals) is a stronger signal than the same 4.9/5 built on 50 reviews, simply because a larger sample is harder to skew with a handful of unusually positive or negative experiences. We've included review counts alongside scores specifically so you're not comparing numbers stripped of this context.
Kitco is a useful example: its Trustpilot score (4.7/5) is notably higher than its BBB customer review score (1.67/5) — a real discrepancy worth investigating rather than ignoring. When a company's rating varies significantly by platform, check multiple sources directly before treating either number as definitive.
Thor Metals Group's 3.8–4.8 range across different tracking sources illustrates a pattern common to newer companies with smaller review counts — individual reviews carry more statistical weight, making the reported average more sensitive to a handful of recent experiences than it would be for a company with tens of thousands of reviews.