APMEX's 30,000+ product catalog dwarfs Kitco's more curated selection. Kitco's strength lies elsewhere: it's the most recognized name in precious metals pricing and news, with unique offerings like VaultChain (blockchain-tracked gold at the Royal Canadian Mint) that APMEX doesn't offer.
Kitco requires a $5,000 buy minimum and a higher $10,000 sell minimum (raised in 2025), plus a $60 bank wire fee. APMEX has no published minimum order, making it more accessible for smaller purchases. This is a meaningful practical difference if you're starting with a modest budget.
APMEX's 252,000+ reviews at 4.9/5 significantly outnumber Kitco's 7,200+ at 4.7/5 on Trustpilot — though it's worth noting Kitco's BBB customer review score (1.67/5) is notably lower than its Trustpilot score, a discrepancy worth investigating if BBB-specific feedback matters to you.